Costar Group
Provides commercial real estate data, analytics, and marketing services.
Product Marketing Manager, Government & SLED, Matterport
Lead B2B product marketing for government, state, local, federal and education sectors.
Job Highlights
About the Role
The Manager, Product Marketing – Government & SLED will define and execute go‑to‑market strategies, create thought‑leadership content, and partner with Sales, Product, and Government Affairs to align messaging with procurement and compliance standards. The role requires a strategic B2B marketer who can communicate technology value within regulated, compliance‑driven industries and bridge innovation with mission‑critical outcomes. • Develop and launch go‑to‑market strategies for state, local, federal, and education markets. • Align messaging with procurement and compliance standards by partnering with Sales, Product, and Government Affairs. • Produce case studies, webinars, and thought‑leadership content that showcases transparency, accessibility, and efficiency gains. • Represent Matterport at public sector and education conferences to boost brand visibility. • Support RFP responses, pilot programs, and outreach campaigns through cross‑functional collaboration. • Track and analyze campaign performance to improve reach and ROI.
Key Responsibilities
- ▸go‑to‑market
- ▸messaging alignment
- ▸content creation
- ▸conference representation
- ▸rfp support
- ▸campaign analytics
What You Bring
Success in this position demands at least five years of B2B marketing experience, preferably with technology or SaaS products for government or education audiences, and a strong understanding of public procurement processes. Candidates must hold a bachelor's degree (master’s preferred), possess excellent storytelling and presentation skills, and be analytical, collaborative, and adaptable in a fast‑paced environment. • Minimum five years B2B marketing experience, preferably with SaaS for government or education. • Bachelor’s degree required; Master’s degree preferred. • Strong understanding of public procurement processes and compliance requirements. • Excellent writing, storytelling, and presentation skills. • Analytical, data‑driven mindset to turn insights into actionable strategies. • Highly collaborative and adaptable in a fast‑paced, regulated environment.
Requirements
- ▸b2b marketing
- ▸saas
- ▸bachelor's
- ▸master's
- ▸procurement
- ▸analytics
Benefits
CoStar Group offers a collaborative and innovative culture, generous compensation, performance‑based incentives, internal training, tuition reimbursement, comprehensive health benefits, 401(k) matching, stock purchase plan, paid time off, fitness options, and employee resource groups. The company welcomes candidates eligible to work in the United States but does not provide visa sponsorship and is an equal‑employment‑opportunity employer. • Comprehensive health coverage (medical, vision, dental, prescription drugs). • Life, legal, and supplemental insurance. • Virtual and in‑person mental health counseling for individuals and families. • Commuter and parking benefits. • 401(k) retirement plan with matching contributions. • Employee stock purchase plan. • Paid time off and tuition reimbursement. • On‑site fitness center or reimbursed membership. • Access to Diversity, Equity & Inclusion employee resource groups. • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and healthy snacks.
Work Environment
Office Full-Time