Senior Director, Digital Marketing

About the Role

The Senior Director, Digital Marketing will lead B2C and B2B customer acquisition for Apartments.com, overseeing paid search, programmatic display, paid social, and retargeting initiatives. Reporting from the Atlanta office, the role blends creative strategy, data‑driven analysis, and large‑scale media buying across platforms such as Google, Bing, DSPs, and DMPs. Success is measured by ROI, traffic, lead generation, and overall acquisition efficiency. • Drive B2C and B2B acquisition campaigns across paid search, programmatic display, social, and other channels. • Manage acquisition budget forecasting and oversight. • Build, mentor, and lead a digital marketing team of subject‑matter experts. • Collaborate with Brand Marketing, Sales Enablement, and Creative teams to define campaign strategy and assets. • Identify and secure new customer acquisition opportunities through channel partners and agencies. • Set strategy and oversee operations for DMPs, DSPs, ad networks, and retargeting. • Achieve traffic, lead‑gen, and performance targets via segmentation, targeting, and creative optimization. • Improve spend efficiency by lowering cost‑per‑visit and cost‑per‑lead. • Lead testing and learning initiatives to boost revenue and customer growth. • Work with broader marketing team to develop comprehensive plans aligned with company goals. • Partner cross‑functionally with Product, SEO, Analytics, Finance, IT, Sales, and executives to meet corporate objectives. • Managed digital media budgets of at least $75 million annually. • Led and mentored teams, overseeing scenario planning with cross‑functional partners. • Managed external vendor partners to maximize program performance. • Translate insights into high‑performing media strategies. • Communicate complex programs clearly to partners and stakeholders.

Key Responsibilities

• ▸paid search
• ▸programmatic display
• ▸paid social
• ▸retargeting
• ▸budget management
• ▸team leadership

What You Bring

CoStar Group is an equal‑opportunity employer that maintains a drug‑free workplace and conducts pre‑employment substance‑abuse testing. Candidates must be eligible to work full‑time in the United States, as the company does not provide visa sponsorship for this position. • Bachelor’s degree from an accredited institution. • 15+ years of online marketing experience, including 5+ years leading large‑scale performance media buying. • Experience with programmatic buying, paid social, online marketplaces, DSPs, and DMPs. • Proven record of long‑term commitment to employers. • Experience across B2C and B2B business models.

Requirements

• ▸bachelor's
• ▸15+ years
• ▸programmatic
• ▸dsps
• ▸b2c/b2b
• ▸us eligible

Benefits

CoStar offers a collaborative, innovative culture where the brightest minds receive robust support and resources to grow. Employees benefit from competitive compensation, performance‑based incentives, and a comprehensive benefits package that includes health coverage, 401(k) matching, stock purchase plans, tuition reimbursement, and wellness programs. The company also invests in professional development through internal training and a variety of employee resource groups. • Competitive salary with performance‑based incentives. • Comprehensive health coverage (medical, vision, dental, prescription). • Life, legal, and supplemental insurance. • Mental health counseling (virtual and in‑person) for individuals and families. • Commuter and parking benefits. • 401(k) with employer match and employee stock purchase plan. • Paid time off and tuition reimbursement. • On‑site (or reimbursed) fitness center membership. • Access to Diversity, Equity & Inclusion employee resource groups. • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and healthy snacks.

Work Environment

Office Full-Time