DGM- Digital Marketing

About the Role

The DGM – Digital Marketing will lead the creation and execution of comprehensive digital strategies, with a strong emphasis on paid media, account‑based marketing and performance‑driven initiatives to boost lead generation, customer acquisition and overall engagement. Leveraging data‑driven insights, the role will continuously refine campaign performance through testing, audience segmentation and personalized content delivery, while also designing visually compelling, responsive experiences that resonate with target audiences. Key performance indicators such as impressions, conversion rates, acquisition costs, click‑through rates, ROAS and customer lifetime value will be monitored and visualized through dashboards, supporting growth in active user metrics and website traffic, and overseeing special projects for the Lauritz Knudsen brand. • Develop and execute digital marketing strategies focused on paid media, ABM, and performance marketing. • Use data‑driven insights to optimize campaigns and enhance engagement throughout the sales funnel. • Conduct continuous testing (A/B, audience segmentation) and create personalized content for target audiences. • Design and launch email drip campaigns to nurture leads and retain customers. • Set campaign objectives, KPI targets, and deliver regular reporting to stakeholders. • Monitor and report on metrics such as impressions, conversion rates, CPL, CTR, ROAS, and CLV via dashboards. • Drive growth in digital engagement metrics including MAU, RAU, and website visits. • Manage transversal projects for the Lauritz Knudsen brand. • Collaborate with cross‑functional and global teams to align initiatives with business goals.

Key Responsibilities

• ▸paid media
• ▸abm
• ▸a/b testing
• ▸email drip
• ▸kpi reporting
• ▸dashboard metrics

What You Bring

Candidates should hold a master’s degree in marketing or a related discipline and bring 7–10 years of progressive digital marketing experience, preferably within B2B environments, with proven expertise in automation, CRM, CDP and leading analytics platforms. • Hold a Master’s degree in Marketing, Business or a related field. • Possess 7–10 years of progressive digital marketing experience with a track record in performance, email, ABM, and paid media. • Preferable B2B experience within top companies. • Expertise with marketing automation, CDP, CRM, and analytics platforms. • Proficient in SFMC, SFDC, Google Ads, Facebook Ads Manager, Adobe Marketo and related tools. • Exhibit strong analytical, communication, leadership and interpersonal skills. • Able to thrive in a fast‑paced matrix organization.

Requirements

• ▸master’s
• ▸7‑10 yrs
• ▸b2b
• ▸marketing automation
• ▸sfmc
• ▸google ads

Work Environment

Office Full-Time