Stanley Black & Decker, Inc.
Provides power tools, hand tools, outdoor equipment, engineered fastening systems and industrial solutions.
Global Marketing Sponsorships Manager
Manage global sports/entertainment sponsorships, activations, and partnership performance.
Job Highlights
About the Role
The Global Marketing Sponsorships Manager role is a fully remote position within Stanley Black & Decker’s Marketing team and involves roughly 40% travel to manage sponsorship activations worldwide. In this role you will be the primary point of contact for major sports and entertainment partnerships such as NASCAR, Formula 1, and other motorsports. You will nurture sponsor relationships, activate branding, VIP experiences, meet‑and‑greets, social media content, and special requests, while ensuring Stanley Black & Decker products are featured exclusively in partner environments. Collaboration with internal brand, B2B, and activation teams is essential to deliver promotions, events, social campaigns, and philanthropic initiatives, and you will support hospitality planning for customers and VIP guests. • Serve as primary contact for major sports and entertainment sponsorships (e.g., NASCAR, Formula 1, motorsports). • Manage and nurture sponsor relationships to maximize brand impact. • Activate and optimize sponsorship assets such as branding, VIP experiences, meet‑and‑greets, social media content, and special requests. • Ensure Stanley Black & Decker products are featured in partner environments, maintaining exclusivity. • Collaborate with internal brand, B2B, and activation teams on promotions, events, social campaigns, and philanthropic initiatives. • Support planning and execution of hospitality experiences for customers and VIP guests. • Establish and track KPIs, measure ROI, and report on partnership performance. • Identify and implement opportunities to enhance partnership value and improve processes.
Key Responsibilities
- ▸sponsorship activation
- ▸brand integration
- ▸kpi tracking
- ▸roi reporting
- ▸hospitality planning
- ▸sponsor relations
What You Bring
The ideal candidate is a continuous learner who embraces innovation and has a bachelor’s degree in Marketing or 5–10 years of relevant experience. Strong writing, editing, advanced PowerPoint, and proven project‑management abilities are required, along with a business partnership mindset and the willingness to travel up to 40% of the time, including weekends and international trips. • Hold a bachelor’s degree in Marketing or 5–10 years of marketing/sports‑marketing experience. • Demonstrate strong writing, editing, PowerPoint, and project‑management skills. • Travel approximately 40 % of the time, including weekends and possible international trips.
Requirements
- ▸marketing degree
- ▸5-10 years
- ▸writing
- ▸powerpoint
- ▸project management
- ▸travel
Benefits
Compensation includes a competitive salary and a comprehensive benefits package featuring medical, dental, vision, life and disability insurance, 401(k) with company match, Employee Stock Purchase Plan, paid time off, tuition reimbursement, and discounts on Stanley Black & Decker tools and partner programs. Stanley Black & Decker offers extensive growth opportunities across more than 20 brands, access to a digital learning portal, a diverse and inclusive culture, and programs that support volunteerism and sustainable business practices, allowing you to develop your career while making a positive impact. • Receive competitive salary, medical/dental/vision, 401(k), ESPP, paid time off, tuition reimbursement, and tool discounts.
Work Environment
Remote