Marketing Manager

About the Role

The Marketing Manager will provide strategic marketing support for a portfolio of Pacific Northwest properties, collaborating with operational leadership and clients to design and execute effective marketing plans while continuously analyzing performance data. This hybrid role combines remote work with travel to locations such as Vancouver, Spokane, Bend, Mill Creek, and Portland. • Collaborate with operational leadership to support leasing through property marketing initiatives. • Develop and execute marketing plans using centralized team resources, vendor partners, and personal expertise. • Analyze leasing and marketing performance data and deliver reports to leadership and clients. • Recommend and oversee short‑term and long‑term goals with timelines, benchmarks, and KPIs. • Participate in regular calls with leadership and clients to review community marketing performance. • Provide leasing and marketing training and best practices to onsite teams. • Create campaigns for prospect outreach, resident referrals, events, and social‑media growth. • Build 30‑60‑90‑day action plans for properties that are not meeting occupancy targets. • Present recommendations with clear pros, cons, risks, and rewards.

Key Responsibilities

• ▸marketing plans
• ▸data analysis
• ▸performance reporting
• ▸kpi management
• ▸campaign creation
• ▸action planning

What You Bring

The position requires up to 30% travel for property visits, conferences, and training, and for Washington‑based hires the estimated salary range is $78,000‑$85,000, reflecting experience, skills, and certifications. • Experience in multifamily property management. • Proven marketing support experience, preferably 3+ years in digital media and data‑driven strategy. • Strong written and verbal communication skills. • Knowledge of consumer digital experience and online marketing platforms. • Excellent organizational, multitasking, and prioritization abilities. • Creative mindset, detail‑oriented, with strong analytical and problem‑solving skills. • Ability to work independently and collaboratively in a team environment. • Bachelor’s degree in marketing, communications, or related field (preferred). • Experience with property management software such as Yardi, OneSite, or Entrata (preferred). • Familiarity with industry CRMs like Rent Dynamics or Knock (preferred). • Travel up to 30% of time for property visits, conferences, and training.

Requirements

• ▸property management
• ▸digital marketing
• ▸communication
• ▸analytical
• ▸bachelor's
• ▸yardi

Benefits

Asset Living is a third‑party management firm founded in 1986, offering a broad portfolio that includes multifamily, single‑family rentals, affordable housing, build‑to‑rent, active adult, and student housing across the United States. The company’s growth is driven by diverse talent, innovation, and a commitment to delivering exceptional value to partners and communities. • Washington state compensation estimate: $78,000‑$85,000.

Work Environment

Hybrid