Wm

Wm

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Sales Trainer - Great Lakes Area

Train and develop inside & outside sales teams in Great Lakes area.

Plymouth, Michigan, United States
Full Time
Intermediate (4-7 years)

Job Highlights

Environment
Field

About the Role

Reporting to the Area Sales Director or their designee, this area‑level position drives efficiency improvements, profitable revenue growth, and delivers training for both Inside and Outside Sales Teams. • Design and deliver training on communication, active listening, objection handling, and consultative selling. • Conduct formal training sessions and informal coaching for Inside and Outside Sales Representatives. • Assess training needs and develop or enhance programs based on input from field and sales leadership. • Evaluate program effectiveness and continuously update curricula. • Provide structured feedback to sales reps and managers to drive improvement. • Maintain a training cadence aligned with sales cycles and business priorities. • Facilitate workshops on negotiation, conflict resolution, and emotional intelligence.

Key Responsibilities

  • training design
  • coaching sessions
  • needs assessment
  • curriculum evaluation
  • feedback delivery
  • reporting

What You Bring

The Sales Trainer for the Great Lakes Area (GLA) focuses on training and developing Sr. Account Executives (outside sales) and Account Executives (inside sales) within the GLA market. Candidates must reside in Michigan, Indiana, or Ohio, preferably near Detroit, with headquarters in Plymouth, MI. The role requires at least 50 % travel and offers flexibility to work from home when not on the road or visiting offices. Travel may require a REAL ID or TSA‑approved alternative for air travel or access to federal property. • Required: Bachelor’s degree or high school diploma with four years relevant experience; two years B2B sales experience. • Preferred: Two or more years of sales training experience; experience with Salesforce.com.

Requirements

  • bachelor's
  • b2b sales
  • 4 years
  • salesforce
  • training exp
  • 50% travel

Benefits

WM provides a competitive total compensation package that includes medical, dental, vision, life insurance, short‑term disability, a stock purchase plan, 401(k) company match, paid vacation, holidays, and personal days; benefits may vary by site.

Work Environment

Field

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