Perry Homes
A homebuilder focused on providing quality homes across Texas, catering to various lifestyles.
Senior Marketing Automation Specialist
Manage SFMC email, journeys, segmentation, and CRM integration.
Job Highlights
About the Role
The Senior Marketing Automation Specialist is responsible for hands‑on execution, optimization, and governance of marketing automation and customer communications within Salesforce Marketing Cloud. This role serves as the technical and operational owner of email, journey orchestration, audience segmentation, and CRM‑integrated campaigns, partnering closely with the Senior Manager of Digital Marketing on platform strategy and governance. • Build, deploy, and manage automated emails and customer journeys in Salesforce Marketing Cloud • Manage CRM‑integrated campaigns and data flows between Salesforce CRM and Marketing Cloud • Design and maintain complex audience segments using Contact Builder and SQL • Execute lifecycle marketing programs such as lead nurture, onboarding, retention, and re‑engagement • Ensure data integrity, consent management, and regulatory compliance • Monitor, analyze, and optimize campaign and journey performance • Implement personalization, dynamic content, AMPscript, and testing strategies • Support platform enhancements, upgrades, and continuous optimization initiatives • Provide guidance and enablement to marketing team members on SFMC best practices • Coordinate with external vendors or agency partners as needed
Key Responsibilities
- ▸email automation
- ▸journey orchestration
- ▸audience segmentation
- ▸crm integration
- ▸data governance
- ▸performance optimization
What You Bring
• 4–6+ years of hands‑on experience with Salesforce Marketing Cloud • Advanced skills in building emails, journeys, automations, and data extensions • Strong knowledge of AMPscript and SQL • Bachelor’s degree in marketing, information systems, analytics, or related field preferred • Experience collaborating with cross‑functional teams (Marketing, Sales, IT, Analytics) • Highly organized, detail‑oriented, and able to manage multiple automation workflows simultaneously • Strong analytical skills with experience using marketing data and reporting tools
Requirements
- ▸salesforce mc
- ▸ampscript
- ▸sql
- ▸bachelor’s
- ▸cross‑functional
- ▸analytical
Benefits
Perry Homes is committed to integrity, excellence, and service, guiding every customer interaction. The company offers an inclusive workplace where employees can do their best work and directly contribute to an exceptional homebuying experience and a trusted brand. • Competitive compensation and comprehensive medical, dental, and vision coverage • Financial planning assistance • Generous time off and work‑life balance programs • Family‑ and lifestyle‑focused benefits • Opportunities for growth and development in a collaborative, inclusive, fast‑paced, people‑first culture • Stable company with strong market reputation
Work Environment
Office Full-Time