Hitachi Energy Ireland Limited
Providing innovative energy solutions for a sustainable, electrified future.
Marketing communication specialist – Content writer
Create and manage B2B marketing content and campaigns for Hitachi Energy services.
Job Highlights
About the Role
In this position you will shape compelling narratives that showcase Hitachi Energy’s service portfolio, customer success stories, and technical expertise, helping to position the company as a trusted partner in the energy transition. • Create and edit marketing collateral such as brochures, case studies, service profiles, promotions, and presentations for internal and external audiences. • Translate technical information from SMEs, R&D, and product managers into clear, customer‑friendly language. • Plan and execute global and regional marketing campaigns and produce event‑related content to boost customer engagement. • Maintain marketing and sales repositories with version control and ensure easy accessibility. • Develop content strategies aligned with customer journeys, personas, and consistent brand tone. • Monitor content performance using analytics, refine materials, and incorporate stakeholder feedback. • Ensure all communications comply with relevant external and internal regulations and guidelines. • Produce high‑quality visual assets using Adobe InDesign, Illustrator, Photoshop, and PowerPoint, and leverage marketing automation tools such as Eloqua and On24. • Apply SEO, digital marketing best practices, and CMS (Adobe Experience Manager) to optimize content reach. • Utilize analytics tools to measure content effectiveness and drive continuous improvement.
Key Responsibilities
- ▸marketing collateral
- ▸campaign execution
- ▸adobe design
- ▸seo optimization
- ▸analytics
- ▸content strategy
What You Bring
• Manage projects across global, cross‑functional teams, demonstrating strong organization and time‑management skills. • Possess 5‑7 years of B2B/industrial content writing experience, preferably in the energy sector, with a degree in communications, marketing or related field. • Demonstrate ability to simplify complex technical concepts, with knowledge of transformers, high‑voltage products, system integration, and grid automation considered a plus. • Communicate fluently in English, both written and verbal.
Requirements
- ▸project management
- ▸content writing
- ▸communications
- ▸transformers
- ▸high‑voltage
- ▸english fluency
Benefits
The company provides reasonable accommodations for candidates with disabilities throughout the application process and promotes an inclusive workplace where diverse perspectives are valued.
Work Environment
Office Full-Time