Wm
Leading provider of comprehensive waste management services across North America.
Sales Trainer - Great Lakes Area
Train and develop inside and outside sales reps in the Great Lakes area.
Job Highlights
About the Role
Reporting to the Area Sales Director or their designee, this area‑level position drives efficiency improvements, profitable revenue growth, and delivers training and development for both inside and outside sales teams. Key responsibilities include designing and delivering training programs, providing formal and informal coaching, assessing training needs, continuously evaluating program effectiveness, giving structured feedback, maintaining a training cadence aligned with sales cycles, and facilitating workshops on negotiation, conflict resolution, and emotional intelligence. The role combines work‑from‑home, in‑field training, and in‑office duties, operating in a professional office environment that utilizes standard equipment such as computers, phones, and copy machines. • Design and deliver training on communication, active listening, objection handling, and consultative selling. • Conduct formal training sessions and informal coaching for inside and outside sales representatives. • Assess training needs and develop or enhance programs based on field and leadership input. • Evaluate program effectiveness and implement updates for continuous improvement. • Provide structured feedback to sales reps and managers to support performance growth. • Maintain a consistent training cadence aligned with sales cycles and business priorities. • Facilitate workshops on negotiation, conflict resolution, and emotional intelligence.
Key Responsibilities
- ▸training design
- ▸coaching
- ▸needs assessment
- ▸program evaluation
- ▸feedback
- ▸training cadence
What You Bring
The Sales Trainer for the Great Lakes Area (GLA) focuses on training and developing Sr. Account Executives (outside sales) and Account Executives (inside sales) within the Michigan, Indiana, and Ohio region, preferably near Detroit. The role includes at least 50% travel and offers flexibility to work from home when not on the road or visiting offices. Required qualifications are a bachelor’s degree (or equivalent experience) with a high school diploma or GED and four years of relevant experience, plus two years of direct B2B sales. Preferred qualifications include two or more years of sales‑training experience and familiarity with Salesforce.com. • Travel up to 50% of the time, with remote work when not on the road or visiting offices. • Require 2 years of B2B sales experience; preferred 2+ years of sales‑training experience and Salesforce knowledge.
Requirements
- ▸travel
- ▸b2b sales
- ▸sales training
- ▸salesforce
- ▸bachelor
- ▸4+ years
Benefits
Employees receive a competitive total compensation package that includes medical, dental, vision, life insurance, short‑term disability, a stock purchase plan, a 401(k) match, and paid vacation, holidays, and personal days, with benefits varying by site. The company emphasizes a people‑first culture, committing to employee growth, stability, and a sustainable future, fostering a family‑like environment with extensive perks and engagement activities. • Offer competitive benefits: medical, dental, vision, life insurance, short‑term disability, stock purchase plan, 401(k) match, paid vacation, holidays, and personal days.
Work Environment
Field