Business Development Manager - New Products & Market

About the Role

The role must be capable of managing and driving the execution and implementation of ideas. Research and develop ideas for new products and services by evaluating customer needs, market demand and industry trends. Evaluate business opportunities through a thorough idea assessment that includes market assessment, competitors, channel strategy, resource requirements, potential revenue opportunity, business financials and go‑to‑market strategies. Create comprehensive business cases for strategic opportunities by evaluating needs and goals, examining risks and potentials, ensuring alignment with overall company strategic goals, and estimating timing and resource requirements for implementation. Set strategy for negotiation and take lead in the execution of partnerships and commercial agreements with outside companies. Lead as the primary business resource to ensure on‑time execution and implementation of new product strategies by working closely with program managers and cross‑functional counterparts such as sales, finance, supply chain, engineering, quality, distribution and manufacturing. Maintain and develop access to customer requirements and needs, supporting contract development and pricing strategies for Aftermarket, while executing competitive analysis, market research projects, and benchmarking. Develop processes to support the new business development idea pipeline and execution. Evaluate business opportunities with a strong grasp of go‑to‑market strategies and commercial impact, building trust and influence across stakeholders and navigating matrix environments with ease. • Own and manage the new business development pipeline, ensuring agile execution aligned with strategic plans. • Research and develop new product and service concepts based on customer needs, market demand, and industry trends. • Conduct comprehensive assessments of business opportunities, including market analysis, competitor review, channel strategy, resource needs, revenue potential, and financials. • Create detailed business cases that align with company goals, evaluate risks, and estimate timing and resource requirements. • Lead negotiations and execution of partnerships and commercial agreements with external companies. • Coordinate cross‑functional teams (sales, finance, supply chain, engineering, quality, distribution, manufacturing) to deliver on‑time product strategy implementation. • Maintain insights into customer requirements, support contract and pricing strategies, and perform competitive analysis and market research. • Develop and refine processes to support the idea pipeline and execution. • Build trust and influence across stakeholders, effectively navigating matrix environments.

Key Responsibilities

• ▸business development
• ▸market analysis
• ▸product strategy
• ▸negotiations
• ▸cross‑functional coordination
• ▸process development

What You Bring

The Business Development Manager-New Products & Market is responsible for the on-time, end-to-end implementation of growth initiatives for Aftermarket—from negotiations and closing business deals to planning, tracking, and executing key program launch activities. The individual will own the new business development pipeline and ensure agile execution aligned with the strategic plan. This position requires extensive industry knowledge, a strong understanding of market conditions and trends, familiarity with key customers, and the ability to build cross‑functional relationships. Minimum a bachelor's degree from an accredited institution. Minimum five (5) years of experience in product strategy, product marketing and/or business development in the automotive aftermarket. MBA and experience in the commercial vehicle/light vehicle industry are preferred.

Requirements

• ▸bachelor’s
• ▸mba
• ▸5+ years
• ▸product strategy
• ▸product marketing
• ▸automotive aftermarket

Work Environment

Office Full-Time