Lennar
A homebuilder focused on delivering affordable, quality homes across the U.S.
Regional Organic Content Specialist
Manages organic social content across platforms for regional homebuilding divisions.
Job Highlights
About the Role
The Regional Organic Content Specialist drives the brand’s organic digital presence across three to four homebuilding divisions. The role manages non‑paid content on platforms such as Meta, LinkedIn, TikTok, YouTube, and Google Business Profiles, ensuring timely, locally resonant posts that align with national brand goals and engage regional audiences. Working closely with local and national teams, the specialist plans, creates, and publishes content using corporate templates, monitors performance metrics, and adjusts strategies to boost visibility, support community engagement, and strengthen regional brand equity. • Execute organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube aligned with regional goals and national brand. • Develop and manage content creation workflows using Canva templates, legal approvals, and Sprinklr publishing schedule. • Monitor, analyze, and engage with audiences, responding to comments and managing brand reputation. • Create tailored organic campaigns supporting division priorities, events, and promotions. • Plan content strategy with AirTable and collaborate with the Regional Campaign Manager for cross‑channel alignment. • Maintain regional asset libraries in Crooze, ensuring photographic and creative assets are current and brand‑compliant. • Conduct performance reviews of organic channels, interpreting engagement, reach, and follower growth to guide strategy. • Optimize Google Business listings for Welcome Home Centers and communities to improve local search visibility. • Lead review response strategy to maintain brand reputation and strengthen local presence.
Key Responsibilities
- ▸canva templates
- ▸sprinklr publishing
- ▸airtable planning
- ▸crooze assets
- ▸google listings
- ▸performance review
What You Bring
Candidates must hold a Bachelor’s degree or equivalent, have 2–4 years of experience as a Social Media Content Coordinator, and possess strong organizational and time‑management skills. Proficiency with Canva, Microsoft Office, and familiarity with Meta platforms and Sprinklr are required, with additional knowledge of Google Business listings considered a plus. • Require BS/BA or equivalent, 2‑4 years social media content coordination experience, proficiency in Canva and Microsoft Office; knowledge of Meta and Sprinklr a plus. • Strong organizational and time‑management skills to handle multiple deadlines.
Requirements
- ▸bs/ba
- ▸2‑4 years
- ▸canva
- ▸microsoft office
- ▸meta
- ▸sprinklr
Benefits
Lennar offers a comprehensive benefits package that includes medical, dental, and vision insurance, a 401(k) plan with a 1‑for‑1 company match up to 5%, paid parental leave, adoption assistance up to $30,000, education assistance, vacation time, holidays, sick leave, personal days, and various employee‑centric programs such as referral bonuses, home‑purchase discounts, and an Everyone’s Included Day. The company is committed to an inclusive culture where every associate has a seat at the table, supported by initiatives like the Everyone’s Included Advisory Council and a vibrant talent network that connects candidates to future career opportunities. • Provide comprehensive health, dental, and vision insurance; 401(k) with 1:1 match up to 5%; paid parental leave; adoption assistance up to $30 k; education assistance; vacation, holidays, sick leave, and personal days. • Additional perks include new‑hire referral bonus, home purchase discounts, Everyone’s Included Day, and access to Lennartotalrewards.com.
Work Environment
Hybrid