Autodesk
Design and make software for architecture, engineering, construction, and entertainment industries.
Industry & Audience Campaign Manager, Consumer Products
Lead integrated marketing campaigns for consumer products portfolio, driving demand and engagement.
Job Highlights
About the Role
The Industry & Audience Campaign Manager, Consumer Products is a senior marketing role at Autodesk responsible for driving awareness, demand, and engagement for the Fusion portfolio across key consumer‑products audiences. The position transforms product strategy and technical differentiation into integrated, audience‑centric campaigns that accelerate pipeline growth and adoption. The role works closely with product and technical marketing, demand generation, sales, and regional marketing teams to bring Fusion’s value to life. The ideal candidate has deep experience in campaign development, strong knowledge of the consumer‑products sector, and the ability to engage buyers throughout the customer journey. • Own end‑to‑end strategy and development of integrated marketing campaigns for the Fusion portfolio. • Translate product messaging and technical differentiation into compelling, scalable campaign narratives. • Create campaign briefs, audience frameworks, and activation plans aligned with business priorities and pipeline goals. • Serve as subject‑matter expert for consumer‑products buyer audiences, defining segmentation, personas, and buying‑journey strategies. • Partner with product, technical, channel, and partner marketing teams to activate messaging, demos, and assets. • Define and monitor campaign success metrics across the funnel, using data and experimentation to optimize performance.
Key Responsibilities
- ▸campaign strategy
- ▸messaging
- ▸audience segmentation
- ▸activation planning
- ▸metrics monitoring
- ▸data optimization
What You Bring
• Minimum qualifications: 5+ years B2B marketing experience, proven integrated‑campaign leadership, consumer‑products industry knowledge, strong storytelling and analytical skills, and a relevant bachelor’s degree. • Preferred qualifications: experience with product‑design/CAD software, familiarity with Fusion tools, ABM or industry‑focused demand programs, and passion for AI‑driven workflows.
Requirements
- ▸b2b marketing
- ▸bachelor's
- ▸cad software
- ▸fusion
- ▸abm
- ▸ai-driven
Benefits
Compensation includes a competitive base salary that varies by experience and location, along with potential cash bonuses, stock grants, and a comprehensive benefits package. For positions based in Canada (British Columbia), salary ranges are disclosed and may be exceeded based on qualifications.
Work Environment
Hybrid