Senior Director, Product Marketing, Matterport

About the Role

The Senior Director, Product Marketing will lead Matterport’s North America product marketing organization from Arlington, VA, overseeing a distributed team of Product Marketing Managers. Reporting to the VP of Marketing, the role defines regional strategy, ensures cohesive messaging, and drives measurable business impact across diverse markets. • Lead and mentor a national team of Product Marketing Managers, aligning messaging, priorities, and execution. • Define and execute Matterport’s North American product marketing strategy, translating digital twin, AI, and spatial data technology into compelling positioning. • Drive go‑to‑market planning and launch campaigns, collaborating with sales, product, research, and technology teams to boost adoption and revenue. • Develop region‑specific value propositions, customer journeys, competitive positioning, and sales enablement toolkits. • Conduct market intelligence and competitive research to identify trends and growth opportunities, establishing performance metrics and ROI measurement. • Recruit, develop, and scale a high‑performing product marketing team while fostering cross‑market knowledge sharing. • Represent Matterport at industry events, build partnerships with trade associations, and support CoStar’s European brand initiatives.

Key Responsibilities

• ▸product strategy
• ▸go‑to‑market
• ▸launch campaigns
• ▸market intelligence
• ▸sales enablement
• ▸team leadership

What You Bring

• Bachelor’s degree required; MBA or equivalent preferred. • 10+ years B2B marketing experience, with 5+ years in product marketing leadership. • Proven track record building and scaling product marketing teams in technology, SaaS, or prop‑tech. • Deep expertise in go‑to‑market planning, product positioning, and lifecycle marketing. • Strong analytical skills with ability to turn data into strategic action. • Excellent leadership, communication, and executive presentation abilities. • Expertise in AI, data, and digital experience platforms. • Experience in commercial real estate, AEC, construction tech, or prop‑tech sectors.

Requirements

• ▸mba
• ▸b2b marketing
• ▸product marketing
• ▸ai
• ▸analytics
• ▸leadership

Benefits

CoStar offers a collaborative, innovative culture with competitive compensation, performance incentives, professional development resources, and a comprehensive benefits package. • Competitive salary and performance‑based incentives. • Comprehensive medical, vision, dental, and prescription coverage. • Life, legal, and supplemental insurance. • 401(k) with matching contributions and employee stock purchase plan. • Tuition reimbursement and internal training programs. • Paid time off, commuter and parking benefits. • On‑site or reimbursed fitness center access, yoga studio, and group classes. • Mental health counseling services for individuals and families. • Access to Diversity, Equity & Inclusion employee resource groups. • Complimentary gourmet coffee, tea, fresh fruit, and healthy snacks.

Work Environment

Office Full-Time