Executive Programs Marketing Manager

About the Role

The Executive Programs Marketing Operations Manager drives targeted engagement for Autodesk’s executive audiences. This role activates multi‑channel programs, strengthens customer relationships, and works closely with Sales and Leadership to support Autodesk’s strategic priorities. The ideal candidate combines strong campaign execution, audience‑strategy expertise, and a values‑driven approach aligned with Autodesk’s One ORBIT culture. The manager owns end‑to‑end program operations, including data governance, reporting frameworks, workflow design and systems that enable scalable execution across the Global Executive Engagement portfolio. They build and maintain dashboards that surface program performance, pipeline impact, budget pacing, nomination flow and field participation, translating insights into recommendations that improve effectiveness and resource allocation. Budget tracking, forecasting and reconciliation are managed across programs, with spend monitored against plan to identify efficiencies and guide investment decisions. The role drives audience strategy—segmentation, targeting criteria, account prioritization and nomination allocation—in partnership with Sales, Leadership and Field Marketing, and supports field enablement through tools, guidance and communication. Centralized nomination intake, routing and approvals are overseen, applying operational best practices and standardized processes to improve accuracy, transparency and speed. Integrated marketing strategies are developed, tested and optimized across audience segments, channels and content to increase performance and reduce operational friction. Program engagement is measured end‑to‑end, reporting on conversions, cost‑per‑engagement, pipeline influence and ROI to enable continuous optimization. The manager collaborates with Sales and Leadership to ensure visibility, collaboration and accurate forecasting across executive audience efforts, identifies cross‑program opportunities to streamline workflows, consolidate tools and improve resource leverage, and delivers executive‑level reporting that surfaces insights for strategic decisions. All interactions reflect Autodesk’s One ORBIT values: Optimistic, Relentless, Brave, Ingenious and Trusted. • Build and maintain dashboards that track performance, pipeline impact and budget pacing. • Translate analytics into recommendations to improve program effectiveness and resource allocation. • Manage budget tracking, forecasting and reconciliation across all executive programs. • Develop and execute audience segmentation, targeting and nomination allocation models with Sales and Leadership. • Enable field teams through tools, guidance and communications that drive program adoption. • Oversee centralized nomination intake, routing and approval processes using standardized best practices. • Design integrated marketing strategies, testing segments, channels and content to optimize performance. • Measure program engagement end‑to‑end and report on conversions, cost‑per‑engagement, pipeline influence and ROI. • Identify cross‑program workflow efficiencies, consolidate tools and improve resource leverage. • Execute digital, direct‑mail and event‑based campaigns that deepen executive‑level customer relationships. • Deliver executive‑level reporting and insights that inform strategic decisions.

Key Responsibilities

• ▸dashboard management
• ▸budget tracking
• ▸audience segmentation
• ▸field enablement
• ▸nomination intake
• ▸performance reporting

What You Bring

Minimum qualifications include a bachelor’s degree in marketing, communications, business or a related field (or equivalent experience) and at least five years of B2B or executive‑level marketing operations experience. Candidates must have proven expertise in segmentation, personalization and integrated marketing strategies, strong analytical and storytelling abilities, and the capacity to work independently while exemplifying One ORBIT behaviors. • Own end‑to‑end program operations, including data governance and workflow design.

Requirements

• ▸data governance
• ▸workflow design
• ▸bachelor's degree
• ▸b2b marketing
• ▸segmentation
• ▸personalization

Benefits

Autodesk offers a competitive compensation package with a starting base salary between $78,000 and $140,360 for U.S. roles, plus potential bonuses, commissions, stock grants and a comprehensive benefits suite covering health, financial, wellness and time‑off. The company is an equal‑opportunity employer committed to diversity, inclusion and belonging, and welcomes applicants of all backgrounds to help shape a better world.

Work Environment

Hybrid