Costar Group
Provides commercial real estate data, analytics, and marketing services.
Senior Director, Digital Marketing
Lead B2C/B2B acquisition, media buying, and team across paid search, programmatic and social.
Job Highlights
About the Role
• Drive B2C and B2B customer acquisition across paid search, programmatic display, social, and retargeting. • Manage acquisition budgets and forecasting for all channels. • Build, mentor, and lead a team of digital marketing subject matter experts. • Partner with Brand Marketing, Sales Enablement, and Creative teams on campaign strategy and assets. • Identify new acquisition opportunities through channel partners and media agencies. • Lead strategy and day‑to‑day operations for DMPs, DSPs, ad networks, and retargeting. • Achieve traffic, lead‑generation, and performance targets via segmentation and creative optimization. • Improve spend efficiency by reducing cost per visit and cost per lead. • Prospect new publisher and media buying opportunities. • Collaborate with Product, SEO, Analytics, Finance, IT, Sales, and executive teams to meet cross‑functional goals. • Managed an online media budget of at least $75 million per year. • Apply insights to media strategies to drive performance. • Communicate complex programs and strategies clearly to partners.
Key Responsibilities
- ▸paid media
- ▸budget management
- ▸team leadership
- ▸programmatic ops
- ▸lead generation
- ▸cross functional
What You Bring
The Senior Director, Digital Marketing will lead B2C and B2B customer acquisition initiatives across paid search, programmatic display, paid social, and retargeting. The role requires a metrics‑driven professional with strong creative, analytical, and ROI‑focused skills, capable of making data‑informed decisions in a fast‑paced environment. This full‑time position is based in Atlanta, GA. • Bachelor’s degree from an accredited institution. • 15+ years of online marketing experience, including 5+ years of performance‑based media buying at scale. • Demonstrated ability to lead and develop teams or departments. • Expertise in programmatic buying, paid social, DSPs, and DMPs. • Experience with online marketplaces and managing external vendor partners. • Ability to mentor and develop team members. • Experience with both B2C and B2B business models.
Requirements
- ▸bachelor's
- ▸15+ years
- ▸programmatic
- ▸dsps
- ▸paid social
- ▸b2c/b2b
Benefits
CoStar offers a collaborative and innovative culture with generous compensation, performance‑based incentives, internal training, tuition reimbursement, comprehensive healthcare, mental‑health counseling, 401(k) matching, employee stock purchase, paid time off, fitness benefits, and a variety of employee resource groups. Additional perks include commuter benefits, on‑site or reimbursed fitness centers, and complimentary gourmet coffee, tea, and healthy snacks.
Work Environment
Office Full-Time