Senior Specialist, Campaign Marketing, Digital Solutions

About the Role

The Senior Specialist, Campaign Marketing for Digital Solutions acts as the strategic backbone of the campaign marketing engine, designing, implementing, and scaling data‑driven campaigns that fuel global demand generation and account‑based marketing. The role builds and optimizes scalable campaigns while managing tracking and reporting processes that support lead management across commercial teams. Close collaboration with marketing, sales, and sales‑operations ensures flawless execution, lead‑flow integrity, and actionable analytics throughout a complex enterprise buyer journey. Key responsibilities include managing global, multi‑channel campaign operations, overseeing end‑to‑end digital and integrated campaign workflows, and owning marketing automation tools to maintain clean data and accurate segmentation. The specialist defines and streamlines processes, partners with content and digital teams, and creates performance dashboards that measure ROI and guide budget decisions. Additional duties involve data governance, enrichment of contact and account information, and continuous optimization of lead management to improve pipeline velocity. • Manage global, multi‑channel campaign operations across digital, ABM, field, and partner programs. • Oversee end‑to‑end execution of digital and integrated campaigns, building scalable workflows for efficiency and lead routing. • Own and optimize marketing automation tools, ensuring clean data, effective segmentation, and accurate tracking. • Define, document, and streamline campaign processes and QA standards to achieve consistent ROI measurement. • Partner with campaign, digital, and content teams to align strategies with pipeline and revenue goals. • Build and maintain performance dashboards that report campaign effectiveness, ROI, and guide budgeting decisions. • Ensure data health, segmentation, and enrichment of contacts, leads, and accounts while collaborating with Sales Ops on CRM hygiene. • Continuously improve lead management and handoff processes to increase pipeline velocity.

Key Responsibilities

• ▸campaign ops
• ▸automation tools
• ▸data governance
• ▸performance dashboards
• ▸lead management
• ▸roi tracking

What You Bring

The ideal candidate has 5+ years of marketing operations or campaign management experience in a B2B SaaS environment, a bachelor's degree in marketing, business, or a related field (MBA a plus), and deep knowledge of B2B funnel metrics. Strong written and verbal communication, project‑management skills, analytical thinking, and expertise with marketing automation and CRM platforms are required. This hybrid role is based in Raleigh, NC, with office days on Tuesdays and Thursdays, and offers a salary range of $89,000–$134,000. • Require 5+ years of marketing operations or campaign management in B2B SaaS, bachelor’s degree (MBA a plus). • Demonstrate strong communication, project management, analytical thinking, and expertise in marketing automation and CRM systems.

Requirements

• ▸5+ years
• ▸b2b saas
• ▸mba
• ▸automation
• ▸crm
• ▸project management

Benefits

Johnson Controls offers a competitive salary, paid vacation, holidays, sick time, and a comprehensive benefits package that includes 401(k), medical, dental, and vision care. Employees benefit from on‑the‑job and cross‑training opportunities, an encouraging collaborative environment, and a commitment to safety through the Zero Harm policy. • Hybrid role based in Raleigh, NC (office Tuesdays and Thursdays) with salary $89 k–$134 k. • Competitive salary, paid vacation/holidays/sick time, 401(k), medical, dental, vision, on‑the‑job/cross‑training, collaborative team environment, and Zero Harm safety commitment.

Work Environment

Hybrid