
Costar Group
Provides commercial real estate data, analytics, and marketing services.
Senior Residential Public Relations & Communications Manager
Lead PR & communications strategy for Homes.com and Apartments.com, boosting brand visibility and media presence.
Job Highlights
About the Role
The Senior Residential Public Relations & Communications Manager will lead a comprehensive PR and communications strategy for CoStar’s residential brands, primarily Homes.com and Apartments.com. Based in Arlington, Virginia, this senior-level, hands‑on role reports to the Vice President of Marketing and Communications and aims to boost brand awareness, media impressions, and share of voice across consumer, business, financial, technology, and real‑estate media. • Develop and lead an integrated PR strategy for Homes.com and Apartments.com. • Cultivate relationships with national and regional reporters in real‑estate, housing, business, technology, finance, and consumer media. • Promote proprietary residential data through proactive outreach, written analyses, and data‑driven storytelling. • Create press releases, market reports, media pitches, talking points, and executive briefing materials. • Secure high‑profile interviews, TV appearances, speaking engagements, and event opportunities for brand leaders and experts. • Coordinate with external PR agencies and internal product marketing, corporate communications, content, social, product, and design teams. • Translate complex market data into accessible, media‑ready insights with economists and analysts. • Monitor daily media coverage and industry trends, providing analysis and recommendations. • Manage media inquiries, including data requests, commentary, and executive interview coordination. • Produce 3–5 data‑driven press releases per month on residential topics. • Maintain established relationships with housing, real‑estate, business, finance, and economics reporters.
Key Responsibilities
- ▸pr strategy
- ▸media relations
- ▸data storytelling
- ▸press releases
- ▸interview coordination
- ▸media monitoring
What You Bring
CoStar is an equal‑opportunity employer committed to diversity, equity, and inclusion. All qualified applicants eligible to work in the United States may apply, though the company cannot provide visa sponsorship for this position. Reasonable accommodations are available for applicants with disabilities. • Hold a bachelor’s degree (master’s preferred) and 7+ years of PR/communications experience, with at least 3 years focused on residential real estate. • Demonstrate creative pitching ability and success securing earned media coverage. • Experience working directly with executive leaders on messaging, interviews, and presentations. • Exhibit strong writing, editing, verbal communication, and analytical skills. • Proficient with Microsoft Office and major social platforms (LinkedIn, X, Facebook).
Requirements
- ▸bachelor’s
- ▸7+ years
- ▸pr
- ▸creative pitching
- ▸microsoft office
- ▸social media
Benefits
CoStar offers a collaborative and innovative culture where employees work alongside top talent, receive generous compensation and performance‑based incentives, and benefit from internal training, tuition reimbursement, and a robust benefits package that includes comprehensive health coverage, retirement plans, stock purchase options, and wellness resources. • Enjoy a collaborative culture, competitive pay, performance incentives, and professional development opportunities. • Receive comprehensive health, life, legal, and supplemental insurance, plus mental health counseling services. • Benefit from 401(k) matching, employee stock purchase plan, paid time off, and tuition reimbursement. • Access on‑site or reimbursed fitness center memberships, DEI employee resource groups, and complimentary snacks and beverages.
Work Environment
Office Full-Time