Stanley Black & Decker, Inc.
Provides power tools, hand tools, outdoor equipment, engineered fastening systems and industrial solutions.
Marketing Manager - North America
Lead North American B2B marketing, drive campaigns and strategy for Stanley Black & Decker.
Job Highlights
About the Role
In this role you will guide a regional marketing team, shape compelling campaign narratives, and drive fast‑paced, results‑oriented collaboration across functions. You will design B2B marketing programs for North America, build strong relationships with customers and partners, and serve as the strategic lead for market positioning and content creation that supports sales enablement and thought leadership. • Lead and inspire a high‑performing regional marketing team. • Create and deploy impactful campaign messaging with measurable business results. • Design and execute B2B marketing strategies for North America, using robust measurement frameworks. • Build and maintain strong relationships with colleagues, key customers, and partners. • Coordinate cross‑functional efforts with sales, engineering, and application teams. • Serve as the primary strategist for campaign conceptualization, creative development, and market positioning. • Develop data‑driven content strategies to support sales enablement and thought leadership.
Key Responsibilities
- ▸b2b strategy
- ▸campaign messaging
- ▸content strategy
- ▸sales enablement
- ▸market positioning
- ▸team leadership
What You Bring
The ideal candidate holds at least a bachelor’s degree in Marketing, Engineering, or a related discipline and brings over ten years of progressive B2B marketing experience with proven leadership success. Experience in automotive, heavy engineering, or construction markets is advantageous, as is familiarity with Salesforce and a track record of delivering measurable go‑to‑market results. • Bachelor’s degree in Marketing, Engineering, or a related field. • 10+ years of progressive B2B marketing experience with leadership success. • Deep knowledge of B2B environments; automotive, heavy engineering, and construction experience is a plus. • Proven ability to create differentiated positioning, messaging, and go‑to‑market plans that deliver results. • Familiarity with Salesforce is advantageous.
Requirements
- ▸bachelor’s
- ▸10+ years
- ▸b2b
- ▸automotive
- ▸engineering
- ▸salesforce
Benefits
The Marketing Manager position is based in Troy, MI, with a hybrid schedule of two to three days per week in the office and 10‑20% travel. This role joins a dynamic, global team of roughly 48,000 professionals who support iconic brands such as DEWALT®, BLACK+DECKER®, CRAFTSMAN® and STANLEY®. Stanley Black & Decker offers a competitive salary, comprehensive health benefits, 401(k) with matching, an Employee Stock Purchase Plan, paid time off, tuition reimbursement, and generous discounts on tools and partner products. Employees also enjoy robust learning resources, a digital learning portal, and opportunities to grow across more than 20 brands worldwide. • Competitive salary with comprehensive medical, dental, vision, life, and disability coverage. • 401(k) plan with company match and Employee Stock Purchase Plan. • Paid time off, holidays, vacation, personal days, and tuition reimbursement. • Discounts on Stanley Black & Decker tools and partner programs. • Access to extensive learning resources, digital learning portal, Lean Academy, and online university. • Inclusive culture that promotes diversity, respect, community volunteerism, and sustainable practices.
Work Environment
Hybrid