Marketing Manager

About the Role

Key responsibilities include developing and leading marketing strategies that advance WM’s business growth and sustainability targets. The leader translates complex offerings into compelling, customer‑focused value propositions, aligns plans with sales and revenue goals, and drives cross‑functional campaign execution across all touchpoints. Collaboration with sales, advisory services, and communications teams ensures programs are delivered on time, on budget, and with brand consistency. The role also represents strategic marketing to internal and external partners and presents insights and deliverables to senior leaders with confidence. The marketer creates creative briefs, guides messaging across channels, and leads multichannel campaigns throughout the customer lifecycle. They manage updates to internal and external content platforms and enable the sales organization with up‑to‑date materials. Performance measurement is critical: the leader defines KPIs, builds frameworks to assess marketing effectiveness, and analyzes campaign results to refine strategies for higher engagement and conversion. Continuous optimization is driven by data‑derived insights. • Develop and lead marketing strategies aligned with growth, revenue, and sustainability targets. • Translate complex offerings into customer‑focused value propositions. • Drive cross‑functional execution of multichannel marketing campaigns on time and within budget. • Partner with sales, advisory services, and communications teams to ensure brand consistency. • Present strategic insights and recommendations to senior leadership. • Define KPIs, measure ROI, and optimize campaign performance based on data analysis. • Build consensus across senior stakeholders in a matrix organization. • Translate data into actionable insights and strategic recommendations. • Champion sustainability initiatives with authenticity and customer relevance.

Key Responsibilities

• ▸marketing strategy
• ▸campaign execution
• ▸kpi definition
• ▸data analysis
• ▸brand consistency
• ▸sustainability

What You Bring

The ideal candidate combines analytical rigor, business acumen, and creative vision, thriving in fast‑paced environments while bringing structure to ambiguity. They inspire cross‑functional teams through high‑energy leadership and executive‑ready communication. Success in this role requires a strong work ethic, entrepreneurial drive, and service mentality, with the ability to work autonomously and within cross‑functional teams. The candidate must build consensus among senior stakeholders, operate effectively in a matrix environment, and lead complex sub‑functional projects while championing sustainability with authenticity. Qualifications include 8–10 years of relevant B2B marketing experience, preferably with a Master's degree (MBA or Integrated Marketing Communications a plus). Candidates must demonstrate proven strategic leadership, excellent organizational and communication skills, and advanced proficiency in Outlook, PowerPoint, and Excel. The position is based in Houston, TX, with a hybrid schedule (Monday‑Thursday in the office). It offers a normal office setting and requires the candidate to live and work in the United States. • Require 8–10 years of B2B marketing experience; MBA preferred. • Strong written, verbal, and visual communication skills; advanced Outlook, PowerPoint, and Excel proficiency.

Requirements

• ▸b2b marketing
• ▸8-10 years
• ▸mba
• ▸outlook
• ▸powerpoint
• ▸excel

Benefits

Employees receive a competitive total compensation package that includes medical, dental, vision, life insurance, short‑term disability, a stock purchase plan, 401(k) matching, paid vacation, holidays, and personal days, with variations by site. • Hybrid work schedule (Monday‑Thursday in Houston office) with competitive compensation and benefits.

Work Environment

Hybrid