Marketing Manager

About the Role

• Manage Google Local Services Ads (GLSA), PPC campaigns, and SEO across multiple brands and branches. • Analyze dashboards and marketing performance to optimize leads, bookings, ROAS, and cost per lead. • Plan, execute, and monitor CRM-driven email and direct mail campaigns. • Lead campaigns end‑to‑end, including developing offers, coordinating creative, securing approvals, and managing budgets. • Collaborate with vendors and internal stakeholders to implement cross‑channel marketing strategies. • Track and analyze campaign performance, identify trends, and provide actionable recommendations. • Support branch‑level marketing initiatives, events, sponsorships, and community programs. • Use Monday.com and other project management tools to manage timelines, deliverables, and cross‑team coordination. • Partner with Operations, Sales, Call Center, and Finance teams to ensure marketing initiatives align with operational readiness and capacity. • Prepare executive‑ready reports, summaries, and presentations for leadership. • Monitor competitor activity and industry trends to recommend new strategies or campaigns.

Key Responsibilities

• ▸ppc management
• ▸seo
• ▸data analysis
• ▸email campaigns
• ▸campaign management
• ▸project management

What You Bring

We’re looking for a hands‑on, data‑driven Marketing Manager to drive growth and performance marketing initiatives across multiple brands and locations. You’ll own campaigns from concept to execution, optimize Google Local Services Ads (GLSA), PPC, and SEO, analyze results, and partner across teams to maximize leads, bookings, and revenue. This is a high‑impact individual contributor role with clear opportunities for career growth. • Hands‑on experience with GLSA, PPC, SEO, and CRM platforms. • CRM experience. • Direct mail experience. • Strong Excel or BI tool skills for data analysis and reporting. • Experience managing vendors or small teams (preferred). • Self‑starter who can manage multiple priorities independently. • Strong written and verbal communication skills, highly organized, and detail‑oriented. • Experience in home services, multi‑location businesses, or direct mail campaigns.

Requirements

• ▸glsa
• ▸ppc
• ▸seo
• ▸crm
• ▸excel
• ▸self‑starter

Benefits

Salary: $80,000. Location: Hybrid Bradenton, FL. Join Service Minds and step into a career where your skills are celebrated, and your growth is supported. Apply today and embark on a journey toward a rewarding and prosperous future with a company that truly invests in your success! • Choice of HMO, PPO, or HDHP medical plans plus dental & vision coverage. • Paid Time Off (PTO), paid holidays, life & disability insurance. • 401(k) with employer match, HSA/FSA options, and Employee Assistance Program. • 30% employee discount on services. • Ongoing training, leadership programs, and career growth opportunities.

Work Environment

Office Full-Time